This Program Is Creatively Saving Animals Lives. Here's How You Can Help Too.

Last year, The Petco Foundation and The Jackson Galaxy Foundation teamed up to create the Innovation Showdown to give animal welfare professionals the opportunity to pitch their most innovative lifesaving ideas. This year, you have the opportunity to do the same... and win up to $350,000.


The 2018 Innovation Showdown is a collaborative project with a goal to spark lifesaving creativity to help the animal welfare industry reduce the number of animals euthanized in this country. Modeled after Shark Tank, the Innovation Showdown is designed to spark lifesaving creativity in the animal welfare community.

The Petco Foundation, along with top animal welfare organizations, has officially launched the 2018 Innovation Showdown and is now accepting submissions online for a chance to win up to $350,000 investment for innovative ideas to save animal lives.

"The Innovation Showdown aspires to encourage ideas that will change the landscape of animal welfare," said Susanne Kogut, the Petco Foundation Executive Director. "All of the participating national organizations share the same goal -- to end needless euthanasia of animals in this country. By joining forces in this year's Showdown, we can make a meaningful impact with a more significant investment pool and feedback from the industry's experts to debate the lifesaving potential of each new idea."

Participating organizations, in addition to the Petco Foundation, include; the ASPCA, Best Friends Animal Society, The Humane Society of the United States, The Jackson Galaxy Project, Maddie's Fund®, Michelson Found Animals Foundation, and the WaterShed Animal Fund.

Last year nearly 200 idea submissions were received and two winners, the Animal Care Centers of NYC for their digital shelter concept ($100,000) and Brandywine Valley SPCA for "Mama in a Box" a kitten feeding solution ($50,000), took home the top two honors. View videos of the first-ever Innovation Showdown winners here: petcofoundation.org/showdown

Watch the 2017 finalists make their pitch at last year's Innovation Showdown, as they receive support from celebrities Jane Lynch, Jackson Galaxy and Shark Tank's Daymond John.

Animal Planet's My Cat from Hell star Jackson Galaxy and Susanne Kogut, executive director of the Petco Foundation were part of the judging panel during the 2018 Innovation Showdown.

Front Street Animal Shelter (Ryan Hinderman and Bobby Mann) present a life-saving idea during the 2018 Innovation Showdown to "Help lost pets find their way back home" and win a 250K grant.

St. Hubert's Animal Welfare Center - $60K

Hearts Speak - $40K

Join the conversation on Facebook, Twitter and Instagram using the hashtag #InnovationShowdown.