HooplaHa was founded with a vision to deliver an antidote to bad news, to inspire kindness and compassion. Our goal is to tell meaningful stories of individuals and companies who are motivated to make a difference, which will make people feel good and compelled to share the story with their friends.
As a mission based company, we are committed to providing a narrative on social commentary that is uplifting and fill our audience with awe & joy. We shine the spotlight on the movement of people doing uncommon acts with a positive impact and are trusted for our authenticity.
We believe that there is always hope as long as there are good people in the world.
Celebrating those who are doing things to build a better world.
- Conveying stories of individuals who inspire us through their efforts to overcome adversity.
- Highlighting the good works by organizations and companies in their communities around the globe.
- Sharing good news to keep our minds happy, which is a powerful tool for health.
Focus on humanity and share your stories with us
Meet The Team
Founder / Board Chairman
Most recently was president of $1.5 billion company Affinion Group and looks forward to more of his global "voluntourism". Founded and sold industry leading marketing services company, Webloyalty and was twice included in Silicon Alley Top 100 celebration of most successful people and holds an MBA from Harvard Business School. When he is not trying to create the next greatest thing, Rick is trying to rediscover his tennis game.
Missy Godfrey is a builder who thrives on transformational business opportunities from launches to turn arounds within diverse sectors including media, commerce and technology. Missy was most recently CEO of Spafinder Wellness and prior to that SocialFlow, a software comp at for social media marketing. Her media career included senior leadership positions at Primedia, Worth, Hearst and American Express. Godfrey holds a BS from Skidmore College.
Chief Content Officer
A HooplaHa co-founder, Rob is a content and production purist who lives for emotional storytelling and producing the perfect 2-minute piece! Launched an indie television production company after heading up the east coast production for Television Program Enterprises. Produced pop culture classics including Lifestyles of the Rich and Famous. Rob has a BS from Emerson College and never goes anywhere without bumping into people who know and love him.
EVP – Business Development
A cartoonist wanna-be who, after planning and marketing roles at Citibank and JP Morgan Chase, was key member of senior team that built Synapse from startup to world's largest magazine agent sold to Time Inc. A tremendously organized clutter collector, Laurence can probably still find his MS from Binghamton University.
Blog Editor/Social Media Manager
Mary has a passion for reading and writing. When she's not running the blog and social media accounts here at HooplaHa, you can find her playing, coaching, or watching softball, spending time with her family and close friends, watching movies, or (shocker) reading and writing.
William has a passion for social media and digital content production. He has been involved in new media for over 7 years now working on content for companies such as Adobe, CBS, NBC, and YouTube. When William isn't coordinating 'feel good' content, he enjoys traveling, producing video's on YouTube, photography, playing golf, and trying to think of the next big idea.
Editor/Post Production Supervisor
Kellie recieved her first camcorder at age 12 because she knew very early on where she wanted to go in her life. Creating stories through film is one of her greatest passions. After graduating from Quinnpiac University, Kellie instantly started working in film. From documentaries on MSNBC to live sports content, there's nothing Kellie would turn down.